3.0 Is ‘Next-Gen Salvation’ Of TV Industry, Says ARK Mediacom, Inc.TM CEO
DALLAS—A new company with hundreds of LPTV stations and CPs is pinning its hopes for a vibrant, profitable broadcast industry on ATSC 3.0.
Specifically, ARK Mediacom, Inc.TM is hoping to leverage the inherent one-to-many strength of broadcasting and reliable wireless IP delivery via the OFDM-based Next-Gen TV standard to become an affordable last-mile alternative for OTT providers to reach the home and data to reach vehicles in the future.
In late September, the company performed a proof-of-concept test with the assistance of Hitachi Kokusai Electric Comark in Southwick, Mass., designed to evaluate the connectivity and integration of all elements needed to deploy an ATSC 3.0 service. Comark is serving as system integrator with 13 technology companies providing products and services for the test.